Perry Sportswear, running

Perry Sport is one of the oldest (1866) and most experienced players in the Dutch retail market, and is an established authority in the sport and outdoor sector. The broad and competitively priced ranges of sport and outdoor products are presented in a light-hearted, warm and well organized environment, allread more


Since January 2017 Sinette is connected to  an Amsterdam based recruitment office, APL | Executive Search. At the core of APL | Executive Search is a seasoned and expert Retail Operations team providing both client and candidate the ultimate recruitment experience. The Retail Operations team embraces our client’s long-term recruitment requirementsread more

Trend and Color for China

Being a core member of Pi.D China I cooperated in various projects on cold and trend forecast. This forecast was readymade to inspire the youngster fashion market in China, Shanghai.

Blogging for WDCD – Amsterdam 2016.06.30 – 2016.07.01

Sinette is currently writing for the WDCD blog,  a unique opportunity to get involved in this mind-blowing event that takes place in Amsterdam 2016.06.30 – 2016.07.01 Follow the WDCD blog. Better JOIN the event! Tickets online


We share information-rich trend seminars on a regular basis wherever needed. In Amsterdam we work with small groups upon appointment in our studio. We can also conduct presentation workshops for your team, conference or trade show; sessions often include brainstorm and strategic discussions regarding a specific focus.


              Sinette lectures on freelance basis in product development at design academy Artemis in Amsterdam and Arts & Technique at Saxion.

Flock print Summer 2014

Creating artwork is one of studio PLOT ‘s most favorite ways to spend the day. Browsing through magazines, visiting exhibitions, shopping in various cities, just sitting on a terrace and watching the people go by provide us with never ending inspiration to get the artwork done with a authentic signature.  

Speech Consulate General Guangzhou ‘跨越品牌的时尚’

Topics were: 1. Branding & positioning. How to define your identity.  品牌推广&品牌定位. 如何确定你的品牌个性 2. Market & fashion trends. How to do research. Why do we need research.  市场&时尚趋势. 如何去做调研. 为什么我们需要调研 3. Implementation. How to implement this research in to your company.  执行. 如何把调研融合进去你的企业文化 4. Design. How to manage your designread more

Collage for the Belgium Pavilion, World Expo Korea 2012

  When entering the pavilion, visitors walk along the “ticket booth” and then stands in an area surrounded by a wooden fence. In the far corner it is open, towards the sea; it shows a fantastic panorama of the Belgian coast: dunes and grass waving, beautiful sandy beaches and theread more

GZDW Guangzhou December 2012

            We would like to inform you about our master class FASHION BEYOND THE BRAND”, how to turn creativity into business, during Guangzhou Design Week. The master class will be presented by Sinette Hesselink and Leontine Wagenaar. 欢迎您参加在广设国际设计周期间举办的“时尚超越品牌,如何将创意演变成商业” 的专席讲座。主讲人: Sinette Hesselink, Leontine Wagenaar Date: Decemberread more

Houtbrox menswear seasonal trend concept

Houtbrox is a retail organization containing 29 shops, including 2 department stores and a web shop. Houtbrox is communicating by means of a clear family concept, meaning: tasteful, contemporary fashion at reasonable prices, combined with a high service level and quality clothing. These elements make Houtbrox a successful retail concept. Sinette Hesselink isread more

Hometextiles Shenzhen, China

Pi.D wil be participating in ‘the Holland designer corner’ at the hometextiles fair in Shenzhen, march 7th-10th 2012.

APRO ind. ltd. color directions Summer 2013

In cooporation with Spizes, studio PLOT (Pi.D) developed several color directions for this Chinese company based in Guangzhou. Apro specializes in natural knitted fabrics.

Home textiles black/white

A multiple use print. Black and white a always a strong theme in fashion. So why not relate it to hometextiles?

#Iownacolor ;)

Become owner of a color and help children! at ‘own a color