Speech Consulate General Guangzhou ‘跨越品牌的时尚’

consulateGZTopics were:

1. Branding & positioning. How to define your identity. 

品牌推广&品牌定位. 如何确定你的品牌个性

2. Market & fashion trends. How to do research. Why do we need research. 

市场&时尚趋势. 如何去做调研. 为什么我们需要调研

3. Implementation. How to implement this research in to your company. 

执行. 如何把调研融合进去你的企业文化

4. Design. How to manage your design process. 

设计. 如何掌握与管理好你的设计流程

5. Marketing. How to communicate, local & global. 

市场推广,如何进行本地性与国际性的沟通