Houtbrox menswear seasonal trend concept

Houtbrox is a retail organization containing 29 shops, including 2 department stores and a web shop. Houtbrox is communicating by means of a clear family concept, meaning: tasteful, contemporary fashion at reasonable prices, combined with a high service level and quality clothing. These elements make Houtbrox a successful retail concept.

Sinette Hesselink is responsible for the style and color concept since 2005. Together with the buying department we determine each season various themes/moods for various shop deliveries. These themes come together in a trend book from where the buying department starts to fill in the seasons positions. Working this way leads to consistent collections, always in fashion. The people recognize this way of working from the color themes each delivery throughout the season.

In 2010, 2011, 2012, 2013 and again in 2014 Houtbrox menswear won the public vote at ‘ING RETAIL jaarprijs’.