Since January 2017 Sinette is connected to  an Amsterdam based recruitment office, APL | Executive Search. At the core of APL | Executive Search is a seasoned and expert Retail Operations team providing both client and candidate the ultimate recruitment experience. The Retail Operations team embraces our client’s long-term recruitment requirementsread more

Trend and Color for China

Being a core member of Pi.D China I cooperated in various projects on cold and trend forecast. This forecast was readymade to inspire the youngster fashion market in China, Shanghai.


We share information-rich trend seminars on a regular basis wherever needed. In Amsterdam we work with small groups upon appointment in our studio. We can also conduct presentation workshops for your team, conference or trade show; sessions often include brainstorm and strategic discussions regarding a specific focus.


              Sinette lectures on freelance basis in product development at design academy Artemis in Amsterdam and Arts & Technique at Saxion.

Collage for the Belgium Pavilion, World Expo Korea 2012

  When entering the pavilion, visitors walk along the “ticket booth” and then stands in an area surrounded by a wooden fence. In the far corner it is open, towards the sea; it shows a fantastic panorama of the Belgian coast: dunes and grass waving, beautiful sandy beaches and theread more

Houtbrox menswear seasonal trend concept

Houtbrox is a retail organization containing 29 shops, including 2 department stores and a web shop. Houtbrox is communicating by means of a clear family concept, meaning: tasteful, contemporary fashion at reasonable prices, combined with a high service level and quality clothing. These elements make Houtbrox a successful retail concept. Sinette Hesselink isread more

APRO ind. ltd. color directions Summer 2013

In cooporation with Spizes, studio PLOT (Pi.D) developed several color directions for this Chinese company based in Guangzhou. Apro specializes in natural knitted fabrics.

Home textiles black/white

A multiple use print. Black and white a always a strong theme in fashion. So why not relate it to hometextiles?

Laterna Magica primary school, communication tool school>parents

The school is using a public website where parents can log into a parent section. In order to have full profile details concerning the parents and children, we thought of making a postcard which the children could sent from their holiday addresses to a classmate. That way parents were ‘forced’read more

Sparring Sourcing Exploring

Studio PLOT participates often in brainstorm-ish sessions. We inform our clients on present developments and their adaptors in the Netherlands. Our national and international travels put ‘the Dutch identity’ and climate into perspective. This seems to be very helpful for clients that want to enter this very specific market. A regularread more

the Wooligans

The family Wooligan is a toy-concepts initiated by studio PLOT. Handmade, unique sock puppets for kids and grownups. To have and to hold. Their address is: Emmy Andriessestraat 280 1087 ML Amsterdam the Netherlands

Corporate Identity, Tre Frassini.

Tre Frassini, initiated by Sjoerd Landman, Architoop (architecture and the post academic architecture at AvB, Amsterdam, graduated with a CL in 1996 and Sinette Hesselink, studio PLOT, designs and builds contemporary garden furniture and accessories. Projects include City and larger Family gardens with a major speciality in roof gardens and terraces. We offer products withread more

Misteli, fairconcept ‘de Amsterdamse housewarming’

On request of Misteli, studio PLOT gave input to create a new concept for a housing fair ‘de Amsterdamse Housewarming’. Amsterdam gives an open house during 2 days. All the available spaces in Amsterdam and satellite cities will be exposed in a clear and ‘easy to find’ setting. Here visitorsread more

Motion Wear HKG.

Motion Wear is a China brand with an international outlook. Twice a year studio PLOT customizes a trend book and based on those trends we design a boys and girls collection.