When entering the pavilion, visitors walk along the “ticket booth” and then stands in an area surrounded by a wooden fence. In the far corner it is open, towards the sea; it shows a fantastic panorama of the Belgian coast: dunes and grass waving, beautiful sandy beaches and the tempestuous North Sea is visible. Within the fence one is surrounded by old-fashioned carousels and so called ‘pepper-caster’ poster cilinders.
The large carousel recounts the history, but also the current culture of Belgium. After a meeting with old masters, famous athletes and fashion designers, the visitors enjoy the works of Master Chocolatiers at the Chocolate Carousel. Then the diamonds carousel tells about how the Belgians have become the world’s best diamond polishers, culminating in a golden racquet encrusted with hundreds of diamonds.
A visit to the fair is not complete without Belgian Fries, Brussels Waffles, Ice Cream and Chocolate. The visit ends therefore in the carnival themed restaurant and souvenir shop.
In the concept phase of this project studio PLOT composed a huge collage to cover the main part of the pavilion.
This project is the result of a co-operation – initiated by Totems – with Gielissen Interiors & Exhibitions and NoA Architects.